From milestone celebrations and birthday cakes to thoughtful cake gifts sent through the post, we've spent years creating moments of joy, one slice at a time. Over 1.2 million customers later, that mission remains exactly the same.

A Fresh Look for Sponge

You may have noticed that things look a little different around here. We've refreshed our branding with a new logo, brighter colours, and a look that better reflects who we are today. While our appearance has evolved, everything that matters remains unchanged. We still bake handcrafted cakes using quality ingredients, create memorable cake by post experiences, and focus on making every delivery feel personal because at Sponge, cake has never been just cake. It's a celebration, a thank you, a surprise, or a way to stay connected when miles keep people apart.

More of What You Love

Our new look marks the start of an exciting chapter, with even more ways to enjoy Sponge. We're bringing you more seasonal flavour drops, more delicious vegan cake and gluten free cake options, and more opportunities to personalise your gifts. Whether you're sending a Cake Card, ordering a Personalised Photo Cake, or choosing a classic Victoria Sponge Cake, we want every order to feel uniquely yours. It's all part of our promise to help you "Bake It Personal."

The Return of a Customer Favourite

No celebration would be complete without a little treat. That's why we're delighted to welcome back The Legends Brownie Box and The Gluten Free Legends Brownie Box. These rich, fudgy chocolate brownies quickly became customer favourites and are now a permanent part of our collection. Perfect for gifting, sharing, or keeping all to yourself, they're proof that some legends really do deserve a comeback.

Here's to More Moments Worth Sharing

As Sponge continues to grow, our focus remains on creating memorable moments through great cake. Whether you're ordering a Birthday Cake, sharing a Chocolate Caramel Fudge Cake, sending a Cake Card, or discovering our range of Vegan Baby Sponge Cakes and Gluten Free Baby Sponge Cakes, we're here to help make every occasion a little sweeter. The look may be new, but the Sponge you know and love is here to stay.

Here's to more cake, more connection, and more moments worth sharing.